Building in friction to make people pause at checkout? A very Positive Retail move.
Like it? Share it!
If you like what you're reading, be sure to shout about it! Tag us on social, we follow back... sometimes!
Building in friction to make people pause at checkout? A very Positive Retail move.
When we asked Geist*Studio to create our website, the brief was simple, translate the soul of our stores online. So Mat Moses came to spend time in them. He watched our behaviour, our smiley circle bags leave the stores, felt the energy, and nailed it.
But right before launch, literally a day or two before going live, I said to Mat, “We’re missing something. In store, we really check that people love what they’re buying. We’re not here flogging them sh*t for the sake of it. We need to check online too”
So we built a GIF that pops up at checkout with phrases designed to make people pause. A small moment of friction that asks: do you actually love this? will you value it? Because online returns sit at around 45%, and that’s a massive environmental and behavioural problem.
We’d rather someone didn’t buy than buy without care.
No other brand (that we know of) does this.
Shopping isn’t Tinder.
Let’s behave, everyone.
