OUR
POSITIVE
PARTNERS

WANT TO JOIN THE CLUB? BECOME A PARTNER

We unite brands doing better.
We call them positive partners.

We’re proud to work with brands that are raising the bar, not just in what they make, but in how they make it. Our Positive Partners are committed to doing things differently: designing with care, producing responsibly, and choosing progress over profit alone. From heritage names to emerging voices, these brands are aligned in purpose and bold in action. Together, we’re creating a new kind of retail - where values and value go hand in hand. This isn’t just about resale. It’s about reshaping the system, one collaboration at a time. When we unite under a shared mission, we make more than great clothes.

We make meaningful change.

Damson Madder

Head of Marketing

“Damson Madder is proud to partner with Positive Retail to extend the life cycle of our garments; our ethos at Damson Madder focuses on the quality and the longevity of our garments. In an industry often dominated by throwaway culture - we always try to encourage a slower, more considered mindset. We aim to create garments that stand the test of time, and encourage our customers to love their Damson pieces season after season. 

Through our partnership with Positive Retail we have been able to extend this ethos to aged stock, selling on through Positive Retail stores, which offer a curated and considered retail experience in line with our brand values.”

VIEW PARTNER WEBSITE

UNIVERSAL WORKS

Stephanie Porritt, Co-Founder

“We choose to partner with Positive Retail on our surplus stock as our values solidly align. As a brand, Universal Works champions skilled, small-scale production. We produce garments in the right place, both in the UK and overseas, working only with factories we trust, admire and are proud to be associated with. As hard as we try it is impossible to sell out completely and just because an item ‘belongs’ to a different season it should not lose its value.

Positive Retail provides our garments an exciting new home which honours the hard work we put into each collection. They are a win for our sustainability credentials and we respect what they do”

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Seventy + Mochi

Amy Roberton, Creative Director

"Seventy + Mochi is proud to partner with Positive Retail, as it not only supports our overarching goals of promoting sustainability, ethical manufacturing, social responsibility and reducing waste within the fashion industry, but also connects us with a new customer base and community that shares these same values."

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WAX LONDON

Roger Wightman, MD

“We are thrilled to partner with Positive Retail as we respect their mission and ethos and fully align with it. We are a brand that believes in slow fashion. We partner with sustainable mills and suppliers from around the world who specialise in the highest quality production, and as such, we want our surplus to be given its second lease of life in a place that understands and respects that.”

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Margaret Howell Ltd.

“A great initiative, that we fully support as a company"

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Jakke

“Jakke is thrilled to join forces with Positive Retail, who bring a unique perspective to selling dead stock and preloved items.

Finding a like-minded partner like Positive Retail, with shared values is truly refreshing and allows another way for us to actively contribute to a circular economy.

With their aesthetically pleasing stores and thoughtfully curated blend of brands, Positive Retail demonstrate creativity, innovation, and a commitment to sustainability that we are proud to be part of.”

VIEW PARTNER WEBSITE

Damson Madder

Head of Marketing

“Damson Madder is proud to partner with Positive Retail to extend the life cycle of our garments; our ethos at Damson Madder focuses on the quality and the longevity of our garments. In an industry often dominated by throwaway culture - we always try to encourage a slower, more considered mindset. We aim to create garments that stand the test of time, and encourage our customers to love their Damson pieces season after season. 

Through our partnership with Positive Retail we have been able to extend this ethos to aged stock, selling on through Positive Retail stores, which offer a curated and considered retail experience in line with our brand values.”

VIEW PARTNER WEBSITE

UNIVERSAL WORKS

Stephanie Porritt, Co-Founder

“We choose to partner with Positive Retail on our surplus stock as our values solidly align. As a brand, Universal Works champions skilled, small-scale production. We produce garments in the right place, both in the UK and overseas, working only with factories we trust, admire and are proud to be associated with. As hard as we try it is impossible to sell out completely and just because an item ‘belongs’ to a different season it should not lose its value.

Positive Retail provides our garments an exciting new home which honours the hard work we put into each collection. They are a win for our sustainability credentials and we respect what they do”

VIEW PARTNER WEBSITE

Seventy + Mochi

Amy Roberton, Creative Director

"Seventy + Mochi is proud to partner with Positive Retail, as it not only supports our overarching goals of promoting sustainability, ethical manufacturing, social responsibility and reducing waste within the fashion industry, but also connects us with a new customer base and community that shares these same values."

VIEW PARTNER WEBSITE

WAX LONDON

Roger Wightman, MD

“We are thrilled to partner with Positive Retail as we respect their mission and ethos and fully align with it. We are a brand that believes in slow fashion. We partner with sustainable mills and suppliers from around the world who specialise in the highest quality production, and as such, we want our surplus to be given its second lease of life in a place that understands and respects that.”

VIEW PARTNER WEBSITE

Margaret Howell Ltd.

“A great initiative, that we fully support as a company"

VIEW PARTNER WEBSITE

Jakke

“Jakke is thrilled to join forces with Positive Retail, who bring a unique perspective to selling dead stock and preloved items.

Finding a like-minded partner like Positive Retail, with shared values is truly refreshing and allows another way for us to actively contribute to a circular economy.

With their aesthetically pleasing stores and thoughtfully curated blend of brands, Positive Retail demonstrate creativity, innovation, and a commitment to sustainability that we are proud to be part of.”

VIEW PARTNER WEBSITE
IN THE NEWS - MARCH 2025

Drapers Online

As part of a new series, Anna Woods, founder of Positive Retail, shares her journey from a high street buyer to setting up her own business tackling brands’ surplus stock.
READ MORE
IN THE NEWS - MARCH 2025

Drapers Online

As part of a new series, Anna Woods, founder of Positive Retail, shares her journey from a high street buyer to setting up her own business tackling brands’ surplus stock.
READ MORE