Virginia Seymour, Managing Director
"Positive Retail has brought a concept to local high streets that stands out in the market. Anna brings her decades of buying experience into creating an outstanding curation of brands and pieces, paired with a shared ethos our planet and people. We are proud to sit along the other brands in the shops and how we are represented. We are a small business and to find a partner to help us sell our samples and give the garments a home, while introducing new customers not familiar to our brand to ALIGNE through the amazing in store experience is a win win for us."
We are thrilled and so very proud to be B Corp certified. We are one of just 19 fashion retail companies in the UK to achieve this gold standard (including beauty) and one of 2,300 B Corps in the UK. B Corporations are businesses that put people and the planet on par with profit.
We partner with brands that align with our mission to reimagine retail - those who value quality, question the status quo, and give a sh*t about where fashion’s headed. From cult labels to conscious independents, every brand we work with shares our belief that resale can be a force for good. These partnerships help us honour great product, extend its life, and build new systems that challenge overproduction and waste.
Together, we’re shifting perceptions - proving that resale isn’t second-best, it’s the future. Curated, community-led, and purpose-driven. By becoming the go-to resale partner for brands, we’re not just offering surplus a second chance, we’re building a destination. A space where luxury meets longevity, and where customers can shop with clarity, care, and pride. This is New School Retailing, powered by people who care.
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community
We’re not here to just post pretty pictures. We’re building a community - one that’s curious, conscious, and connected. Our feed is a space for real talk, behind-the-scenes moments, customer stories, and ideas that move the industry forward. From resale tips to retail truths, we’re sharing more than product, we’re sharing purpose. Come for the clothes, stay for the conversation.
