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We’re flipping the script on fashion. Positive Retail exists to honour great clothes and the people who make them - without the waste, hype, or overproduction. We partner with brands like Universal Works, Damson Madder, Wax London and more, giving their surplus a second life. Together, we elevate resale and challenge what “new” really means. Every piece we stock still has a story to tell - and we’re here to make sure it gets heard.
In our world, surplus is celebrated, not hidden. Quality is respected. The human and environmental cost is acknowledged, not ignored. We believe retail can be joyful, stylish, and sustainable. We’re not here to sell fast fashion for less - we’re here to do fashion better. People, planet and purpose are baked into every decision we make. This is retail with its values intact. Welcome to the resistance.
"Damson Madder is proud to partner with Positive Retail to extend the life cycle of our garments; our ethos at Damson Madder focuses on the quality and the longevity of our garments. In an industry often dominated by throwaway culture - we always try to encourage a slower, more considered mindset. We aim to create garments that stand the test of time, and encourage our customers to love their Damson pieces season after season.
Through our partnership with Positive Retail we have been able to extend this ethos to aged stock, selling on through Positive Retail stores, which offer a curated and considered retail experience in line with our brand values.”
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