RETAIL AS WE KNOW IT IS BZigzag lineROKEN

RETAIL AS WE KNOW IT IS BZigzag lineROKEN

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Six generations worth of garments exist on the planet already...

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The average UK shopper buys 60% more clothes than they did 15 years ago - but keeps them half as long.

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Some luxury brands churn out up to 18 collections a year. The bi-annual creative cycle is gone - burnout is built in.

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Six generations worth of garments exist on the planet already...

Smile logo
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The average UK shopper buys 60% more clothes than they did 15 years ago - but keeps them half as long.

Smile logo
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Some luxury brands churn out up to 18 collections a year. The bi-annual creative cycle is gone - burnout is built in.

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But, We exist to right these wrongs

The retail industry and our high streets are in crisis. An apocalypse of administrations, redundancies, independent brands closing, big players with dubious ethics and a struggling economy. We seem desensitised to Black Friday, constant promotions and distressed stores. Value got seriously lost while we overproduced. 30% of all stock goes unsold. And yet we believe in hope.

Positive Retail uses the retail industry's surplus stock positively.

We honour the work that goes into creating collections, and we enhance the customer experience through our carefully curated community stores.

We partner with credible brands that align with our values. We call out the bullshit that got us here.

Call us Retail Radicals.

we think it’s time
to deal a new
hand...

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The resale market is growing five times faster than traditional retail...

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As of April 2024, there are over 2,000 B Corps in the UK. This makes the UK the fastest growing B Corp community in the world.

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The UK is considered a leader in the European sustainable clothing market

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The resale market is growing five times faster than traditional retail...

Smile logo

As of April 2024, there are over 2,000 B Corps in the UK. This makes the UK the fastest growing B Corp community in the world.

Smile logo
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The UK is considered a leader in the European sustainable clothing market

Smile logo

...and make
retail a little
bit more positive

postive progression 💪
@POSITIVERETAIL //
@POSITIVERETAIL //
@POSITIVERETAIL //
@POSITIVERETAIL //
@POSITIVERETAIL //
@POSITIVERETAIL //
@POSITIVERETAIL //
@POSITIVERETAIL //

standing for what’s right
positive perspectives

We believe retail can be a platform for more than product - it can be a force for progress. At Positive Retail, we stand for fairness, sustainability, transparency and dignity across the entire fashion system. From calling out greenwashing to championing garment workers’ rights, we speak up because silence serves the status quo. We use our voice, and our space, to drive awareness and re-educate, one conversation at a time.

Through in-store talks, social content and storytelling, we’re opening up big topics in ways that feel accessible, hopeful and grounded in care. We don’t have all the answers, but we’re asking better questions. And we’re committed to building a future that values people and the planet as much as profit. Because if we’re part of the industry, we’re also part of the change.

Explore our insights
THOUGHTS - AUG 2025

The Topshop Comeback Just Shows: We Haven’t Learned From Our Mistakes

For Topshop’s comeback to be truly successful, sustainability has to be taken seriously – it’s no longer optional. “The real opportunity isn’t in going back, it’s in building forward,” Anna Woods, former Topshop buyer and founder of Positive Retail, reflects.
READ MORE
THOUGHTS - AUG 2025

The Topshop Comeback Just Shows: We Haven’t Learned From Our Mistakes

For Topshop’s comeback to be truly successful, sustainability has to be taken seriously – it’s no longer optional. “The real opportunity isn’t in going back, it’s in building forward,” Anna Woods, former Topshop buyer and founder of Positive Retail, reflects.
READ MORE
Go on, take a look! 👀