Privacy Policy
Effective Date: 21 July 2026
Last Updated: 21 July 2026
1. Introduction
Positive Retail Ltd ("Positive Retail", "we", "our" or "us") is committed to protecting your privacy and handling your personal information transparently, securely and in accordance with applicable data protection laws.
This Privacy Policy explains how we collect, use, store and share your information when you visit www.positive-retail.com, create an account, purchase products, subscribe to our marketing communications or otherwise interact with our business.
This policy is intended to comply with:
UK General Data Protection Regulation (UK GDPR)
EU General Data Protection Regulation (EU GDPR)
UK Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)
California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable
2. Data Controller
The data controller responsible for your personal information is:
Positive Retail Ltd
Email: contact@positive-retail.com
Website: www.positive-retail.com
3. Information We Collect
Depending on how you interact with us, we may collect:
Identity Information
Name
Title
Username
Date of birth (where voluntarily provided)
Contact Information
Billing address
Shipping address
Email address
Telephone number
Account Information
Login credentials
Saved addresses
Wishlist
Purchase history
Returns history
Loyalty information (if introduced)
Transaction Information
Products purchased
Order history
Refunds
Delivery information
Payment status
We do not store your full payment card details.
Payments are securely processed by authorised payment providers.
Technical Information
We automatically collect:
IP address
Browser type
Device type
Operating system
Language settings
Time zone
Session information
Referring website
Pages viewed
Time spent on site
Clickstream data
Marketing Information
Newsletter subscriptions
SMS subscriptions
Marketing preferences
Product interests
Engagement with emails
Engagement with SMS campaigns
Advertising interactions
Customer Service Information
Where you contact us we may retain:
Email correspondence
Contact forms
Live chat conversations (if introduced)
Customer support history
4. How We Collect Information
We collect information when you:
Visit our website
Create an account
Place an order
Subscribe to email marketing
Subscribe to SMS marketing
Enter competitions
Leave reviews
Contact customer support
Browse our website
Accept cookies
Interact with our advertising
Information may also be collected automatically through cookies and tracking technologies.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to improve website functionality, analyse performance and personalise advertising.
These include:
Essential Cookies
Required for:
Shopping basket
Checkout
Security
Login
Fraud prevention
These cookies cannot be disabled.
Analytics Cookies
Used to understand:
Visitor numbers
Popular pages
Navigation behaviour
Website performance
Including Google Analytics 4.
Functional Cookies
Used to remember:
Language
Region
Account preferences
Recently viewed products
Advertising Cookies
Used to personalise advertising across platforms including:
Meta
Future advertising partners
Advertising cookies are only placed where legally required following your consent.
6. How We Use Your Information
We use personal information to:
Process orders
Deliver products
Manage returns
Provide customer support
Verify identity
Prevent fraud
Improve our website
Personalise shopping experiences
Analyse website performance
Send service communications
Send marketing communications (where permitted)
Administer customer accounts
Comply with legal obligations
Protect our legal rights
7. Legal Bases for Processing (UK & EU)
We process your information under one or more of the following lawful bases:
Contract
To fulfil orders.
Legitimate Interests
Including:
Website improvements
Fraud prevention
Business analytics
Customer service
Security
Consent
For example:
Email marketing
SMS marketing
Certain cookies
Consent may be withdrawn at any time.
Legal Obligation
Where processing is required under tax, accounting or consumer legislation.
8. Marketing Communications
If you subscribe, we may send:
Product launches
Restocks
Promotions
Editorial content
Brand news
Sale notifications
Marketing may be sent via:
SMS
You may unsubscribe at any time using the unsubscribe link contained within communications or by contacting us.
9. Customer Accounts
Customers may create an account to:
Track orders
Save addresses
Review previous purchases
Speed up checkout
Customers are responsible for maintaining the confidentiality of their passwords.
10. Payment Providers
Payments are securely processed by trusted third parties including:
Stripe
PayPal
Klarna
Clearpay
Positive Retail Ltd does not store complete payment card details.
These providers process payment information in accordance with their own privacy notices.
11. Third-Party Service Providers
We may share information with trusted providers that assist us in operating our business.
These currently include:
Shopify
Klaviyo
Google Analytics 4
Google Ads
Meta Pixel
Stripe
PayPal
Klarna
Clearpay
Additional providers may be introduced as our business develops.
We require our service providers to protect personal information appropriately.
12. International Data Transfers
Some service providers operate outside the United Kingdom or European Economic Area.
Where international transfers occur we ensure appropriate safeguards are implemented, including:
UK International Data Transfer Agreements
European Commission Standard Contractual Clauses
Other lawful transfer mechanisms recognised by applicable law
13. Data Retention
We retain information only for as long as necessary.
Typical retention periods include:
Customer accounts:
Until deleted or inactive for an extended period.
Orders:
Up to seven years where required for accounting and tax purposes.
Marketing preferences:
Until consent is withdrawn.
Analytics:
In accordance with platform settings.
Support enquiries:
As reasonably necessary to resolve issues and maintain records.
Where information is no longer required it is securely deleted or anonymised.
14. Fraud Prevention
We may process information to:
Detect fraud
Prevent payment abuse
Protect customers
Protect our business
Verify transactions
This processing is based upon our legitimate interests and legal obligations.
15. Automated Decision Making
We may use limited automated processing to:
Detect fraudulent transactions
Personalise product recommendations
Improve advertising relevance
We do not make decisions that produce legal or similarly significant effects solely through automated processing without appropriate safeguards.
16. Your Rights
Subject to applicable law, you may have the right to:
Access your personal information
Correct inaccurate information
Delete personal information
Restrict processing
Object to processing
Withdraw consent
Request portability
Lodge a complaint with a supervisory authority
To exercise these rights please contact:
17. California Privacy Rights
Where applicable, California residents may have rights to:
Know what personal information is collected
Request deletion
Request correction
Access categories of information collected
Access categories of information disclosed
Limit certain uses of sensitive personal information (where applicable)
Opt out of certain sharing for cross-context behavioural advertising where required by law
Positive Retail Ltd does not knowingly sell personal information for monetary consideration.
18. Children's Privacy
Our website is intended for individuals aged 16 and over.
We do not knowingly collect personal information from children.
If we become aware that information has been collected from a child without appropriate consent, we will delete it promptly.
19. Security
We implement appropriate technical and organisational security measures including:
SSL encryption
Secure payment processing
Access controls
Password protection
Monitoring for suspicious activity
Trusted cloud infrastructure
While we strive to protect personal information, no online transmission or storage method can be guaranteed to be completely secure.
20. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites.
Users should review their respective privacy notices.
21. Changes to This Policy
We may update this Privacy Policy from time to time.
Material changes will be posted on this page with an updated "Last Updated" date.
Where required by law we will notify customers directly.
22. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Positive Retail Ltd
Email:
Website:
23. Supervisory Authorities
If you are located in the United Kingdom you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
If you are located within the European Union you may also contact your local supervisory authority.
We encourage you to contact us first so that we can resolve any concerns promptly.