In our stores we sometimes get asked about our pricing, “Why is it more here than online?”

Because we’re not trying to be the cheapest. We’re trying to be the fairest. You are buying discernment.

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Retail broke.
Flash sales, haul culture, race to the bottom, it killed value. Took all the soul.
We’re done with that.
We’re building something better.

We don’t price match.
We value & honour the garments.
We partner with brands who have integrity.
We push value back up, because well made clothes deserve it.

When you shop with us, you’re investing in:
Radical curation
Real conversation
Conscious consumption
Brave partnerships
A certified B Corp with a backbone

We carefully select. We do the hard work.
We make things feel new again, without the waste of newness.
That’s the work.

We’re not a click & a crinkled parcel.
We’re living, breathing stores filled with soul.
Human-led, mission-driven, always present.

Our pricing doesn’t slide further down.
It holds. It respects. It goes back up.
We have product that has kept it’s value for multiple seasons.
We’re changing the mechanics of a broken system.
We honour value.

Positive Retail - B Corp Certified
Not here to be the cheapest.
Here to change the game.